Meet the Team Behind Beonixe
Sam Williams, Petra Rack & Abdullah Motiwala
Born in the Hive. Built for Performance.
Formulated with athletic and dietitian expertise using real ingredients to deliver clean performance fuel, while supporting American beekeepers and advocating for stronger honey transparency and protection.
SAM WILLIAMS, PRO SOCCER PLAYER
Through years of intense training, travel, and competition, Sam realized that most energy products were packed with artificial ingredients that delivered quick spikes, but left players drained. He needed something clean, something that worked with his body instead of against it. After countless matches, late-night recoveries, and conversations with teammates who felt the same, the idea for Beonixe finally clicked: a natural, high-performance fuel made from real honey and real electrolytes from U.S Beekeepers. What started as frustration on the field became Sam’s mission to create a steady, crash-free energy source athletes could actually trust fuel crafted the way nature intended.
ABDULLAH MOTIWALA, BEEKEEPER
For years, Abdullah worked side-by-side with his bees, mastering the natural rhythm of energy that pure honey provides. As a dedicated beekeeper, he saw honey as more than sweetness, it’s nature’s original performance fuel, and he wanted to return that power to athletes seeking something real.
But the deeper he studied the hive, the more he realized U.S. beekeepers are underfunded and pressured by adulterated international honey and unfair pricing. That’s when he made it his mission to put American beekeepers first and educate the community, offering free beehive tours to show the real story behind the hive.
PETRA RACK, REGISTERED SPORTS DIETITIAN, MS, RD, CSSD, LDN
As a Registered Sports Dietitian, I’ve built my approach around helping athletes fuel with purpose—translating performance nutrition science into real, effective strategies that support energy, hydration, and recovery.
From years of fueling athletes at all levels—and navigating my own performance journey through marathon training and racing—I’ve learned that we always come back to the basics. Nutrition doesn’t need to be complicated to be effective
Honey is one of those foundational ingredients: raw, natural, and designed to deliver quick, usable carbohydrates for energy, while also offering naturally occurring antioxidant, antimicrobial, and anti-inflammatory benefits. Every detail—from ingredient sourcing to formulation—was intentional.
Beonixe has already been tested in real training environments and trusted by athletes. Beyond workouts, it’s something I use and recommend daily—stirred into coffee or tea, added to yogurt bowls, spread on toast, or as part of a pre-fuel routine. This isn’t just about fueling athletes—it’s about raising the standard for how everyone fuels. Whether you’re training at a high level, staying active, or simply looking to feel your best, you deserve simple, effective, high-quality nutrition. This is fuel I truly believe in.
