ABOUT US
Fuel born in the hive, built for those who push limits, uniting natural energy, athletic insight, and a mission to protect America’s Beekeepers.
SAM WILLIAMS, PRO SOCCER PLAYER
Through years of intense training, travel, and competition, Sam realized that most energy products were packed with artificial ingredients that delivered quick spikes, but left players drained. He needed something clean, something that worked with his body instead of against it. After countless matches, late-night recoveries, and conversations with teammates who felt the same, the idea for Beonixe finally clicked: a natural, high-performance fuel made from real honey and real electrolytes from U.S Beekeepers. What started as frustration on the field became Sam’s mission to create a steady, crash-free energy source athletes could actually trust fuel crafted the way nature intended.
ABDULLAH MOTIWALA, BEEKEEPER
For years, Abdullah worked side-by-side with his bees, mastering the natural rhythm of energy that pure honey provides. As a dedicated beekeeper, he saw honey as more than sweetness, it’s nature’s original performance fuel, and he wanted to return that power to athletes seeking something real.
But the deeper he studied the hive, the more he realized U.S. beekeepers are underfunded and pressured by adulterated international honey and unfair pricing. That’s when he made it his mission to put American beekeepers first and educate the community, offering free beehive tours to show the real story behind the hive.
OUR MISSION, BEON◆D HONEY
Beonixe was born where the pitch meets the hive — in the space between relentless ambition and real, grounded purpose. After years of high-intensity training, travel, and competition, Sam realized most energy products were built for convenience, not for athletes. They spiked fast, crashed hard, and ignored the body’s natural rhythms.
At the very same time, Abdullah was fighting a different battle: keeping U.S. beekeeping alive in a world flooded with cheap, adulterated honey. His mission wasn’t just to make honey — it was to protect a craft, an ecosystem, and the bees our food system depends on.
When their paths crossed, everything clicked.
Beonixe became the union of their worlds: pure honey powered with electrolytes, crafted with intention, and built to elevate anyone who moves, sweats, or strives for more.
We exist to fuel performance, revive American beekeeping, and prove that real energy doesn’t come from chemicals — it comes from nature, hard work, and purpose.
Real fuel. Real impact. From the hive to high performance.
